There’s a hidden link between your frontline and your bottom line. And ignoring it could be costing your business more than you think.
In other words, happy and engaged employees equate to greater productivity, stronger retention, and better customer service, all drivers of high revenue. But the frontline has never felt more disconnected, and that disconnect has a negative impact on all of those business outcomes.
Here at Beekeeper, as a company committed to frontline workers and companies, we wanted to take a deeper dive into what’s fueling this disconnect. In our Frontline Future of Work: The Cost of Frontline Disconnect eBook, we look at the numbers that show the extent of this problem. We’ll reveal what it is that frontline workers want. And we’ll share tips on how companies can recalibrate, engage their frontline teams, and change the downward trends.
Download our eBook “The Hidden Cost of Frontline Disconnect” to learn more.
Here are a few of the highlights from our research.
What is Frontline Disconnect?
People engage with frontline workers every single day. They are our wait staff, healthcare workers, sales associates, public safety officers, and hospitality workers. Then there are the workers we don’t see, like manufacturing personnel, construction workers, and facility teams.
There are two billion frontline workers—that’s 20% of the world’s global population of eight billion.
But these vital members of the workforce feel disconnected from their jobs. They are often left out of company communications and are not offered the same technology as desk-based colleagues. They are often the last to receive communication, having bulletin boards and word-of-mouth as their only sources of information.
They feel left out, unheard, and disconnected.
What do Frontline Workers Want?
Companies have a lot of catching up to do when it comes to frontline workers. Download the ebook to learn more, but in the meantime, we’re going to leave you with this statistic:
86% of frontline workers want better technology to help them do a better job.
The Cost of Inaction
Companies often don’t know where to begin, or how to engage their frontline teams. So they often just do nothing. But inaction costs companies more than if they invested in their frontline.
Frontline disconnect can cost a company $8,000 per employee.
Disconnected employees are not engaged, not happy, and certainly less productive than they could be. Why give it your all for a company that doesn’t give its all for you?
Low frontline employee engagement costs organizations a collective $450-$550 billion annually.
But when companies take action and invest in their frontline workers, those numbers begin to go the other way.
Just a 5% increase in employee engagement can bring a 3% increase in revenue growth.
It’s Time to Invest in Frontline Workers
Companies don’t need to look far to find the solutions and strategies to engage the frontline.
That’s why Beekeeper is here, to help businesses develop the skills and tools to support their frontline teams.
It’s been proven time and time again that digitally enabling frontline workers delivers positive ROI: retention is higher, the workplace is safer, engagement and productivity rise, and revenues go up.
Companies can’t afford to wait any longer. Every day that goes by with a disengaged frontline means unhappy workers and money lost. It’s time to empower the frontline and bridge the disconnect.
